Customer Relationship Management (CRM) consists of the software and processes a company uses to track and organize contacts with current and prospective customers. CRM software supports these processes by enabling the entry and capture of information about customers and customer interactions so the data can be accessed by employees in various company departments. Typical CRM goals are to improve services provided to customers and to use customer contact information for targeted marketing. Customer Relationship Management BenefitsCustomer Relationship Management (CRM) helps you drive consistent and measurable improvement in everyday business processes, such as:Marketing: A clearer view of customers and more informed marketing investments Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. Sales: Get more leads and close more business Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities, and close more deals, faster. Customer Service: Provide more value to customers Respond faster to customer service issues and empower your service organization to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. |